To understand the difference in terms of different aspects of consent and content template, we have made this easy-to-understand comparison chart for your reference.
| Features | Consent Template | Content Template |
| Definition | It is for receiving the customer's permission before sending promotional SMS | It is the message text that has to be submitted on the DLT platform |
| Routes | It is for Promotional and Service Explicit SMS routes | It is for every SMS route - Transactional, Service Implicit, Service Explicit, Promotional |
Actual message text | The consent Template should not contain actual message text. It is just to take permission from customers | Content Template should contain the actual text that will be sent to the customer |
| Example Text | We would like to send messages regarding marketing offers from our website. | Dear user, {#var#} is your OTP for Login. |
| Mandatory | Consent Template is mandatory for Promotional and Service Explicit SMS routes | Content Template is mandatory for all SMS |